Sections

In “Sections”, you can pick a specific visualization type to use: “Quotes”, “Channels”, “Experience”, etc.

After creating the СJM, you need to select the type of Section that you want to add in the opened window.

CJM Sections

Choose Section type, select style and click on “Use template” button.

To create more Sections:

  1. Hover over the Section,
  2. Click plus_white icon,
  3. Choose Section type, select style and click on “Use template” button.

You can also group one or more sections. Hold “Shift” and click on sections you want to group. In the bottom menu, click Group sections.

Section types

Various types of Sections contains all the necessary elements to create your CJM such as: “Quotes”, “Experience”, etc.

Text

Empty text box. Using to store any information in any form. Be creative!

Text

Select a cell style and add it to the CJM.
Edit a text by double-clicking on the text. To format the text, select the fragment and format it in the pop-up box.

You can configure the following parameters in this cell using shortcut  cmd  +  E :

  • Text align,
  • Text size,
  • Text color,
  • Background color.

List

Use the “List” to create intuitive lists.
The content of the lists is edited in the same way as the text cell.

You can configure the following parameters in this cell (CMD (CTRL) + E):

  • Text align,
  • Text color,
  • Text size,
  • Border color,
  • Border size,
  • Bullets type,
  • Bullets color,
  • Background color.

Tags

Information label that allows you to quickly classify a CJM.

Tags section

To edit the text, double-click on it. To apply the entered text, press Enter or click on space near the block.

You can configure the following parameters in this cell (CMD (CTRL) + E):

  • Tags align,
  • Text color,
  • Text size,
  • Tag color,
  • Background color.

Quotes

In the “Quotes” section, you can use quotes from real users that you received as a result of your research. Quotes should be relevant to the product or characterize the CJM, which in consequence will help determine the attitude of the target group to the product.
You can also use the information provided by the customer support department and the user’s feedback from the website.

Quote section

Select a cell style and add it to the canvas. Edit the text by double-clicking on a text.

You can configure the following parameters in this cell (CMD (CTRL) + E):

  • Text,
  • Background,

Experience

“Experience” visually demonstrates emotional response from the User and his following reactions within specific phases of interaction at each CJM “Stage”.

Experience section

To create it, select the “Experience” when creating a new section in CJM. In the selected cell you can set emoji depending on the information gathered about User Experience for a specific stage of interaction with a product.

Channels

“Channels” demonstrates User’s interaction channels via representation on a diagram with specific channels of communications for each “Stage” CJM.

Channels section

To create it, select the “Channels” when creating a new section in CJM. In “Channels” you can pick a required channel of communication with a User (social media, brand website, mobile app, smartphone, etc.)

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